Our Values
Jewelry with nothing to hide
Since the creation of her first pieces of jewelry, Louise has placed her personal convictions at the heart of her work: French craftsmanship using high-quality materials. As the brand grew, these convictions became commitments that are now at the core of the brand’s DNA. On this page, we share our successes, areas for improvement, and goals for the future. Today and in the future, we are committed to always placing sustainable development at the heart of our practices.
Today, Louise Damas is…
Handmade jewelry crafted in Paris
A committed and certified workshop
80% recycled materials
24k gold certified RJCU
A thoughtful production that adapts to demand
Carefully selected raw materials
A repair service to ensure the durability of the jewelry
Sustainable transport methods
Goals for the future
Jewelry that supports French craftsmanship*
We are proud to claim today a 100% French production, with a short supply chain that supports artisanal know-how. All stages of creating our jewelry and objects are carried out by hand in our workshop in Paris: modeling, casting, polishing, gilding, soldering, setting, enameling, assembly...
A committed and certified workshop
We have been working with the same Parisian workshop since 2017, located just 20 minutes from our offices. Louise and Zoé (our production manager) regularly visit to communicate directly with our artisans. Laurent, the model maker, designs the jewelry with Louise. Meanwhile, Zoé and Philippe, the workshop manager, oversee the production.
Prioritize recycled materials
As part of our 2023 objectives, we have increased the share of recycled materials in our production to 80%:
- **100% RECYCLED TIN**
Origin: European Union, transformed in France.
- **40% RECYCLED BRASS**
Origin: European Union, transformed in France.
- **100% RECYCLED GOLD**
Transformed in France.
This means that no extraction was necessary to gild our jewelry.
Only our two vermeil medallions, Eve and Anna, are not yet gilded with recycled gold. However, this is part of our goals for the years to come!
The RJC label, for more ethical and sustainable gold
It was one of our key objectives for 2024: our workshop now uses RJC-certified recycled gold! This label ensures transparency in the gold supply chain. RJC-certified companies commit to adhering to a list of ethical, social, environmental practices that respect human rights.
A responsible production
Instead of mass production, we prefer a responsible approach: to create less, but better. From the very beginning, we chose to free ourselves from trends and create collections that are timeless and seasonless. This approach allows us to keep our collections year after year. To avoid overproduction and waste, we have made the choice to produce in responsible quantities, adapting to the demand of our customers.
Des matériaux soigneusement sélectionnés et tracés
Carefully selected and traceable materials
A repair and re-gilding service
Whether it's an accident or simply natural wear, our jewelry can sometimes get damaged or broken. Rather than replacing them, we encourage our customers to have them repaired: our jewelry is guaranteed for life against breakage and can be repaired and re-gilded as many times as needed.
Sustainable transportation methods
For the transportation of our raw materials, we have chosen road transport, which is less polluting and has lower carbon emissions. We also do our best to source from France and the European Union to reduce travel distances and thus their environmental impact.