The story
There are jewelry pieces that transcend time, carrying stories and memories. Those of Louise Damas are born from a passion for craftsmanship, a love for detail, and an inspiration drawn from the past to enhance the present. From her first creations in her Parisian apartment to today, each piece of jewelry reflects a know-how and a story that continues to be written... with you.
An inspiration born from childhood
From a young age, Louise has been immersed in a creative world. Her mother, Pascale, designed and sewed the clothes for Louise and her sister Jeanne when they were children, and now makes clothes for her grandchildren. This upbringing, filled with creativity and sharing, inspired her to create jewelry that is meant to be cherished and passed down.
Today, Louise draws her inspiration from everything around her: reading at a café terrace, a vintage cufflink, a faded blue taken from a Toile de Jouy, the details of a work of art, the women she encounters, and timeless female icons. From this wealth of inspiration, collections are born that blend vintage and modernity, designed to enhance every woman and complement all styles.
The beginnings of a passion
The story of the brand takes root during Louise’s studies in Modern Literature. It is during this time that she begins to explore sculpture and rediscovers her love for manual work. One day, she decides to create her own jewelry, true to her current desires. Sitting on the floor of her Parisian apartment, with pliers, beads, and some chains, she brings her first creations to life. Little by little, her space transforms into a true workshop.
From passion to profession
The first sales take place at designer fairs, followed by the opening of an Instagram account and then a website. Orders flood in and disrupt her daily life. In 2012, she makes a decisive choice: to leave the security of her studies to fully dedicate herself to creation.
Self-taught, she hones her craft alongside professionals and artisans. She learns the techniques of setting, soldering, and metalworking to create increasingly refined collections. To this day, she collaborates with the same team of artisans, adhering to her human and environmental values.
10 years of history
In 2022, Louise Damas celebrates 10 years of history. 10 years of jewelry, of stunning icons.
10 years of creations and shared memories.